PRIVACY
PRIVACY POLICY
Last Updated: May 28, 2025
1. Introduction
Welcome to Amma Partners LLC ("Company," "we," "our," "us"). This Privacy Policy explains how we collect, use, share, and safeguard your personal information when you interact with our services, including our website (www.ammapartners.com), our e-commerce management services for Amazon Seller Central and Amazon Ads, our Client Dashboard service, and through third-party authentication services like Login with Amazon.
2. Information We Collect
We collect personal information to provide and improve our services, which include managing Amazon Seller Central accounts, running advertising campaigns, analyzing performance for our clients, and providing dashboard analytics through our Client Dashboard service. The types of information we collect include:
Information You Provide
When you contact us, fill out forms, or engage with our services, you may provide your name, email address, phone number, or other contact details.
Login with Amazon
If you authenticate with our services using Login with Amazon, we may collect your name, email address, and zip code, as provided by Amazon with your consent during the login process.
Amazon SP-API Data Collection
When you authorize our Client Dashboard to access your Amazon Seller Central data via the SP-API, we collect and process the following data types:
SKU Economics Data: Product performance metrics, sales data, fees, and profitability information
Search Catalog Performance Data: Product visibility, search ranking, and catalog performance metrics
Search Query Performance Data: Search term performance, click-through rates, and conversion data
Inventory and Order Data: Stock levels, order fulfillment information, and product catalog details
Amazon Ads API Data Collection
When you authorize our Client Dashboard to access your Amazon Advertising data via the Ads API, we collect and process:
Advertised Products Data: Campaign performance, ad spend, impressions, clicks, and conversion metrics
Search Impression Share Data: Keyword performance, bid optimization data, and competitive insights
Campaign Management Data: Budget allocation, targeting parameters, and advertising strategy metrics
Automatically Collected Information
When you visit our website or use our Client Dashboard, we may collect usage data such as your IP address, browser type, pages visited, time spent on our services, and interaction patterns, using cookies or similar technologies.
3. How We Use Your Information
We use your information to deliver our services and enhance your experience, including:
Authenticating access to our services via Login with Amazon to manage client accounts on Amazon Seller Central or Amazon Ads
Providing Dashboard Analytics: Processing and displaying your Amazon SP-API and Ads API data through our Client Dashboard service
Performance Reporting: Creating customized reports and analytics based on your Amazon sales and advertising data
Data Storage and Processing: Storing your Amazon data securely in our database infrastructure for ongoing dashboard functionality
Communicating with you about our services, responding to inquiries, or providing updates
Managing and optimizing Amazon advertising campaigns and Seller Central accounts for our clients
Analyzing website and dashboard usage to improve our services and user experience
Ensuring compliance with our legal obligations and Amazon's developer policies
4. Amazon API Data Processing and Third-Party Sharing
Important Notice About Data Sharing
When you authorize our Client Dashboard to access your Amazon data, please be aware that any use of your data by Amma Partners - Client Dashboard is subject to Amma Partners - Client Dashboard's own terms of use and privacy notice. Amma Partners - Client Dashboard may share information with other parties or applications. For more information, please refer to Amma Partners - Client Dashboard's terms of use or privacy notice.
Data Processing Infrastructure
We use AWS cloud services to process and store your Amazon API data securely
Data is processed through automated pipelines that transform raw API data into dashboard visualizations
We implement data validation, quality checks, and backup procedures to ensure data integrity
Data Sharing Practices
We may share your Amazon API data with:
AWS Services: Your data is processed using Amazon Web Services infrastructure, including databases, compute services, and analytics tools
Dashboard Service Providers: Third-party services that support our dashboard functionality, bound by strict confidentiality agreements
Client-Authorized Users: Data access is limited to users you specifically authorize to view your dashboard
Legal Requirements: When required by applicable laws, regulations, or legal processes
5. Login with Amazon
We use Login with Amazon to allow secure authentication for accessing our services, such as managing Amazon Seller Central or advertising accounts on behalf of our clients and accessing our Client Dashboard. When you choose to log in or register using your Amazon account, Amazon shares certain personal information with us (e.g., name, email address, zip code) based on your consent. This information is used solely to:
Verify your identity and provide access to our services and Client Dashboard
Facilitate account management and communication related to our e-commerce services
Link your dashboard access to your authorized Amazon accounts
For more details on how Amazon handles your data, please review Amazon's Privacy Notice at www.amazon.com/privacy.
6. Sharing Your Information
We do not sell your personal information. We may share your information in the following cases:
With Amazon: To facilitate Login with Amazon authentication, manage client accounts on Amazon Seller Central and Amazon Ads, and access SP-API and Ads API data
Service Providers: With trusted third-party providers who assist with our operations (e.g., AWS cloud services, analytics tools, dashboard hosting), bound by confidentiality agreements
Dashboard Infrastructure: Your Amazon data is shared with AWS services as part of our cloud-based dashboard infrastructure
Legal Requirements: To comply with applicable laws, regulations, or legal processes, such as responding to subpoenas or government requests
Client-Authorized Access: With individuals or entities you specifically authorize to access your dashboard data
7. Data Storage, Security, and Retention
Data Storage
We store your personal information and Amazon API data on secure AWS cloud servers
Data is encrypted both in transit and at rest using industry-standard encryption protocols
Access to your data is restricted to authorized personnel and systems only
Security Measures
Industry-standard security measures including encryption, access controls, and audit logging
Regular security reviews and monitoring of our dashboard infrastructure
Compliance with Amazon's developer security requirements
Data Retention
Amazon API Data: Retained as long as you maintain an active dashboard account or as required for service provision
Personal Information: Retained only as long as necessary to provide our services or comply with legal obligations
Dashboard Usage Data: Retained for analytics and service improvement purposes, typically 24 months
Backup Data: Maintained according to our disaster recovery procedures with appropriate security controls
8. Your Rights and Choices
You have rights regarding your personal information and Amazon API data, subject to applicable laws (e.g., GDPR, CCPA):
Access and Correction: Request access to or correction of your personal information and dashboard data
Data Export: Request export of your dashboard data in standard formats
Deletion: Request deletion of your data, subject to legal retention requirements and Amazon's developer agreement obligations
Dashboard Access Control: Manage who has access to your Client Dashboard
API Authorization: Revoke Amazon API access permissions at any time through Amazon's authorization system
Opt-Out: Opt out of non-essential data uses, such as analytics cookies, via our website's cookie settings
Withdraw Consent: Withdraw consent for data processing where applicable (e.g., for Login with Amazon, API access)
To exercise these rights or ask questions, contact us at privacy@ammapartners.com.
9. Cookies & Tracking Technologies
Our website and Client Dashboard use cookies to enhance functionality and analyze usage. You can manage cookie preferences through your browser settings or our website's cookie consent tool. Our dashboard may also use cookies to maintain your session and personalize your experience. For details on Amazon's use of cookies, see their Privacy Notice.
10. Third-Party Services and Amazon Developer Compliance
Third-Party Integrations
Our services integrate with third-party platforms including:
Amazon SP-API and Ads API: For data collection and account management
AWS Services: For cloud infrastructure, data processing, and dashboard hosting
Authentication Services: Including Login with Amazon
These providers have their own privacy policies, and we encourage you to review them, including Amazon's Privacy Notice at www.amazon.com/privacy.
Amazon Developer Agreement Compliance
We maintain compliance with:
Amazon's Developer Services Agreement
SP-API License Agreement
Amazon Advertising API terms and conditions
Amazon's data security and privacy requirements
Amazon's branding and trademark guidelines
11. International Data Transfers
Your Amazon API data may be processed and stored in AWS data centers located in various countries. We ensure appropriate safeguards are in place for international data transfers in compliance with applicable privacy laws.
12. Updates to This Policy
We may update this Privacy Policy to reflect changes in our practices, legal requirements, or Amazon's developer policies. We will notify you of material changes by:
Posting the updated policy on our website with a new "Last Updated" date
Sending email notifications for significant changes affecting your rights
Providing in-dashboard notifications about privacy policy updates
Continued use of our services after changes indicates your acceptance of the revised policy.
13. Contact Us
If you have any questions about this Privacy Policy, how we handle your information, or your dashboard data, you may contact us at:
Email: privacy@ammapartners.com
Mail: Amma Partners LLC / 161 Water Street / Suite 2206 / New York, NY 10038
Dashboard Support: For questions specific to your Client Dashboard or Amazon API data, please use the support contact within your dashboard or email support@ammapartners.com with "Dashboard Support" in the subject line.